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The impact of item readability on the endorsement of the midpoint response in surveys

Der Einfluss des Lesbarkeit von Items auf das Einfügen einer Midpoint-Antwort in Umfragen
[Zeitschriftenartikel]

Velez, Pauline; Ashworth, Steven D.

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Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://dx.doi.org/10.18148/srm/2007.v1i2.76

Weitere Angaben:
Abstract "Researchers have debated including a midpoint response in questionnaire scales, and they have debated what the selection of that response option represents. Using data from employee opinion surveys of a large financial services organization based primarily in the United States, this study explored whether the endorsement of the midpoint response is related to an item's readability and its perceived clarity. The results showed the endorsement of the midpoint response was significantly correlated with the Flesch-Kincaid Grade Level index, average letters per word, and average number of syllables per word. The results also showed that as the perceived clarity of an item increases, the endorsement of the midpoint response decreases. These findings have important implications both to researchers and organizations that conduct surveys with their employees." (author's abstract)
Thesaurusschlagwörter questionnaire; scale construction; co-worker; survey
Klassifikation Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Sprache Dokument Englisch
Publikationsjahr 2007
Seitenangabe S. 69-74
Zeitschriftentitel Survey Research Methods, 1 (2007) 2
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
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