Sports for female readership: representations and economicals stakes. The case of l'Equipe Féminine

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Le sport pour un lectorat féminin : représentations et enjeux. Le cas de l’Équipe Féminine

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Montañola, Sandy

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Abstract	Starting from a socio-discursive study of the magazine l’Equipe Fémi- nine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended consists in showing that, to adapt to the different constraints and to target female readers, the magazine offers a perception of the sport specific to women and therefore different from the masculine sports. Are then studied the positioning of the magazine compared to top- level sport, the representation of the targeted female reader and the economics-based advertisers.
Thesaurusschlagwörter	sports; periodical; reporting; reader (person); reception; journalism; gender-specific factors; woman
Klassifikation	Wirkungsforschung, Rezipientenforschung; Kommunikatorforschung, Journalismus; Frauen- und Geschlechterforschung
Sprache Dokument	Französisch
Publikationsjahr	2014
Seitenangabe	S. 119-131
Zeitschriftentitel	ESSACHESS - Journal for Communication Studies, 7 (2014) 2
Heftthema	How does Gender matter? Analyzing media discourses, media organizations and media practices
ISSN	1775-352X
Status	Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz	Creative Commons - Namensnennung, Nicht-kommerz.