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Sports for female readership: representations and economicals stakes. The case of l'Equipe Féminine

Le sport pour un lectorat féminin : représentations et enjeux. Le cas de l’Équipe Féminine
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Montañola, Sandy

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Abstract Starting from a socio-discursive study of the magazine l’Equipe Fémi- nine, this article intends to cross the readership sex variables, journalists sex and editorial and economic positioning. The hypothesis defended consists in showing that, to adapt to the different constraints and to target female readers, the magazine offers a perception of the sport specific to women and therefore different from the masculine sports. Are then studied the positioning of the magazine compared to top- level sport, the representation of the targeted female reader and the economics-based advertisers.
Keywords sports; periodical; reporting; reader (person); reception; journalism; gender-specific factors; woman
Classification Impact Research, Recipient Research; Communicator Research, Journalism; Women's Studies, Feminist Studies, Gender Studies
Document language French
Publication Year 2014
Page/Pages p. 119-131
Journal ESSACHESS - Journal for Communication Studies, 7 (2014) 2
Issue topic How does Gender matter? Analyzing media discourses, media organizations and media practices
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial