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Booties, bounties, business models: a map to the next red oceans

[journal article]

Roth, Steffen

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-412266

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Abstract This quest is for pirate maps to blue oceans. The key problem involved is that blue oceans turn red whenever these maps make their way from pirates to mainstream entrepreneurs. Pirates therefore have an essential need for maps to the next blue oceans. In drawing on form theory, this article develops a map sheet, on which it appears that, throughout history, pirates navigated social borders. An analysis of the gaps in past and present maps of social differentiation then allows for the discovery of a largely uncharted quadrant of the blue ocean for entrepreneurship and entrepreneuring.
Keywords piracy; social differentiation; functional differentiation
Classification Sociology of Economics
Free Keywords piratology; entrepreneurship; entrepreneuring; mapping; next society; blue ocean strategy
Document language English
Publication Year 2014
Page/Pages p. 439-448
Journal International Journal of Entrepreneurship and Small Business, 22 (2014) 4
DOI http://dx.doi.org/10.1504/IJESB.2014.064272
ISSN 1741-8054
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works