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Mass media research

[research report]

Meulemann, Heiner
Hagenah, Jörg

Corporate Editor
Rat für Sozial- und Wirtschaftsdaten (RatSWD)

Abstract

"Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recom... view more

"Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended." (author's abstract)... view less

Keywords
mass media; communication research; research approach; research; research practice; reception; consumption; production; data capture; content analysis; methodology; international comparison

Classification
Media Contents, Content Analysis
Public Opinion Research

Document language
English

Publication Year
2009

City
Berlin

Page/Pages
19 p.

Series
RatSWD Working Paper Series, 111

Status
Published Version; reviewed

Licence
Deposit Licence - No Redistribution, No Modifications

Data providerThis metadata entry was indexed by the Special Subject Collection Social Sciences, USB Cologne


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.