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Mass media research

[research report]

Meulemann, Heiner; Hagenah, Jörg

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Further Details
Corporate Editor Rat für Sozial- und Wirtschaftsdaten (RatSWD)
Abstract "Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are recommended. As for media consumption, the provision of privately funded data for the scientific community, the promotion of cross-national comparisons and the linkage of programs and audience data are recommended." (author's abstract)
Keywords mass media; communication research; research approach; research; research practice; reception; consumption; production; data capture; content analysis; methodology; international comparison
Classification Media Contents, Content Analysis; Public Opinion Research
Document language English
Publication Year 2009
City Berlin
Page/Pages 19 p.
Series RatSWD Working Paper Series, 111
Status Published Version
Licence Deposit Licence - No Redistribution, No Modifications
data provider This metadata entry was indexed by the Special Subject Collection Social Sciences, USB Cologne