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Rezension zu: Axel Theobald; Marcus Dreyer; Thomas Starsetzki (Hrsg.): OnlineMarktforschung. Theoretische Grundlage und praktische Erfahrungen. 2001
[review]
Fuchs, Marek
Review: Theobald, Axel; Dreyer, Marcus; Starsetzki, Thomas: Online-Marktforschung: theoretische Grundlagen und praktische Erfahrungen. Wiesbaden: Gabler, 2001. 3-409-11781-4
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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-41021
Further Details
| Keywords | market research; Internet; data capture; online survey; empirical social research |
| Classification | Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods |
| Document language | German |
| Publication Year | 2001 |
| Page/Pages | p. 409-410 |
| Journal | Sozialwissenschaften und Berufspraxis, 24 (2001) 4 |
| Status | Published Version; reviewed |
| Licence | Deposit Licence - No Redistribution, No Modifications |
| Document Type | review |
