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Rezension zu: Axel Theobald; Marcus Dreyer; Thomas Starsetzki (Hrsg.): OnlineMarktforschung. Theoretische Grundlage und praktische Erfahrungen. 2001


Fuchs, Marek

Review: Theobald, Axel; Dreyer, Marcus; Starsetzki, Thomas: Online-Marktforschung: theoretische Grundlagen und praktische Erfahrungen. Wiesbaden: Gabler, 2001. 3-409-11781-4
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Further Details
Keywords market research; Internet; data capture; online survey; empirical social research
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language German
Publication Year 2001
Page/Pages p. 409-410
Journal Sozialwissenschaften und Berufspraxis, 24 (2001) 4
Status Published Version; reviewed
Licence Deposit Licence - No Redistribution, No Modifications