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Vertrauen zwischen Fremden : zum Aufbau einer Joint-Venture-Culture in interkulturellen Verhandlungen

Trust Between Foreign Partners : How to Construct a Joint-Venture-Culture in Intercultural Negotiations
[journal article]

Müller, Klaus

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Abstract "Studies emphasizing dichotomic differences between cultures seem not to be adequate to predict problems resulting from the contact of cultural strangers. Many scholars have questioned both such approaches and the resulting advices for managers performing intercultural joint ventures. This study shows that intercultural meetings create realities of their own dynamic and emergent way resulting of mutual negotiated features of behaviour. This third-culture construction serves as a stable base for continuous reciprocal trust formation." (author's abstract)
Keywords joint venture; intercultural communication; intercultural skills; cultural change; confidence; working group; cultural difference; business relationship
Classification Cultural Sociology, Sociology of Art, Sociology of Literature; Sociology of Communication, Sociology of Language, Sociolinguistics
Document language German
Publication Year 2009
Page/Pages p. 66-85
Journal Zeitschrift für Wirtschafts- und Unternehmensethik, 10 (2009) 1
ISSN 1439-880X
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications