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Understanding the role of value-focused thinking in idea management


Selart, Marcus; Johansen, Svein Tvedt


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-398903

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Abstract In a couple of classical studies, Keeney proposed two sets of variables labelled as value‐focused thinking (VFT) and alternative‐focused thinking (AFT). Value‐focused thinking (VFT), he argued, is a creative method that centres on the different decision objectives and how as many alternatives as possible may be generated from them. Alternative‐focused thinking (AFT), on the other hand, is a method in which the decision maker takes notice of all the available alternatives and then makes a choice that seems to fit the problem best. The impact of these two methods on idea generation was measured using a sample of employees. The results revealed that employees in the value‐focused thinking condition (VFT) produced fewer ideas. Thus, value‐focused thinking (VFT) is not only able to facilitate ideation fluency but also to constrain it. Factors such as cognitive effort and motivation may play a part here. However, the quality of the ideas was judged to be higher in terms of creativity and innovativeness. Hence, value‐focused thinking (VFT) seems to have a positive impact on the quality of ideas in terms of creativity and innovativeness regardless of ideation fluency. Implications for the design of idea management systems are discussed.
Thesaurusschlagwörter decision making; thinking; problem solving; behavior; measurement; creativity; innovation; employee; decision making process; decision; cognitive ability; cognition; involvement; information process; motivation
Klassifikation Allgemeine Psychologie
Sprache Dokument Englisch
Publikationsjahr 2011
Seitenangabe S. 196-206
Zeitschriftentitel Creativity and Innovation Management, 20 (2011) 3
DOI http://dx.doi.org/doi:10.1111/j.1467-8691.2011.00602.x
ISSN 1467-8691
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung, Weitergabe unter gleichen Bedingungen