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Understanding the role of value-focused thinking in idea management

[journal article]

Selart, Marcus; Johansen, Svein Tvedt

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-398903

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Abstract In a couple of classical studies, Keeney proposed two sets of variables labelled as value‐focused thinking (VFT) and alternative‐focused thinking (AFT). Value‐focused thinking (VFT), he argued, is a creative method that centres on the different decision objectives and how as many alternatives as possible may be generated from them. Alternative‐focused thinking (AFT), on the other hand, is a method in which the decision maker takes notice of all the available alternatives and then makes a choice that seems to fit the problem best. The impact of these two methods on idea generation was measured using a sample of employees. The results revealed that employees in the value‐focused thinking condition (VFT) produced fewer ideas. Thus, value‐focused thinking (VFT) is not only able to facilitate ideation fluency but also to constrain it. Factors such as cognitive effort and motivation may play a part here. However, the quality of the ideas was judged to be higher in terms of creativity and innovativeness. Hence, value‐focused thinking (VFT) seems to have a positive impact on the quality of ideas in terms of creativity and innovativeness regardless of ideation fluency. Implications for the design of idea management systems are discussed.
Keywords decision making; thinking; problem solving; behavior; measurement; creativity; innovation; employee; decision making process; decision; cognitive ability; cognition; involvement; information process; motivation
Classification General Psychology
Document language English
Publication Year 2011
Page/Pages p. 196-206
Journal Creativity and Innovation Management, 20 (2011) 3
DOI http://dx.doi.org/doi:10.1111/j.1467-8691.2011.00602.x
ISSN 1467-8691
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-ShareAlike