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Modeling political belief and its propagation, with Malaysia as a driving context

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Zakaria, Nordin

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Abstract "We discuss in this paper an agent-based simulation model that describes the propagation of political belief in Malaysia. Worldview map is used as the representational scheme for political belief. Inter-agent interaction propagates the belief throughout the agent population, subject to similarity of emotion between the interacting agents and their distances apart, and various attributes of the individual agents. Media broadcast may be used by agents in their attempt to extend their reach. Computational experiments made using the model point to its plausibility. Further, it highlights, for the ruling coalition, the importance of both a strong political propaganda machinery and a strong governance in winning the hearts and minds of the electorate." (author's abstract)
Keywords Malaysia; political development; political opinion; opinion formation; election campaign; public relations work; propaganda; polarization; Internet
Classification Political Process, Elections, Political Sociology, Political Culture
Free Keywords social simulation; political science methodology
Document language English
Publication Year 2014
Page/Pages 17 p.
Journal Open Journal of Political Science (2014)
ISSN 2164-0513
Status Preprint; reviewed
Licence Creative Commons - Attribution-NonCommercial