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Apports de l'expérimentation dans l'étude de la réception en SIC: le cas des étiquettes de vin

Contributions of experimentation on studying reception: the case of wine labeling
[journal article]

Bonescu, Mihaela; Bratu, Diana; Ginon, Emilie; Sutan, Angela

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-377720

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Abstract Within an interdisciplinary perspective, this paper aims at examining a communication space (restricted to a wine label), by the simultaneous use of an experimental method and of a socio-semiotic approach. The purpose is to isolate and to measure, in an objective way, subjective variables from the symbolic and figurative area of the wine label. The innovative interdisciplinary design will help understanding the contribution of each measured parameter (for instance codes, attitudes, beliefs and their associated valorization) to the global individual interpretation.
Keywords semiotics; sign; interpretation
Classification Basic Research, General Concepts and History of the Science of Communication
Free Keywords socio-semiotics; experimental economics; label
Document language French
Publication Year 2013
Page/Pages p. 201-213
Journal ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic Experimental Methods in Communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial