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Une situation expérimentale de réception des images télévisuelles: la mise en œuvre d'EARS

An experimental situation of TV images reception: the use of the EARS device
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Segur, Céline

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Abstract Resorting to experimental situation offers the possibility to study media messages reception. In particular, Real Time Response Systems allow investigations that don’t need words: researchers don’t have to ask people to phrase their reactions. However, the use of such a device requires taking into account methodological limits. Indeed, it is necessary to question the results given, between undoubted and restricted contributions. Within this framework we present the results of a reception study about immigration TV images, lead in 2003 at University de Lorraine by a research team from Centre de recherche sur les mediations. These results are the starting point from which an introducing and open question is initiated: within communication studies, what kind of experimental situation is it possible to settle, and what kind of results can be expected?
Keywords television; spectator; reception; immigration; interaction; non-verbal communication; media; influence; measurement; opinion formation
Classification Impact Research, Recipient Research
Free Keywords experimental situation; Real-Time Response System; Electronic Audience Response System
Document language French
Publication Year 2013
Page/Pages p. 155-167
Journal ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic Experimental Methods in Communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial