More documents from Maier, Jürgen
More documents from ESSACHESS - Journal for Communication Studies

Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Assessing reception and individual responses to media messages: relevance, computer techniques, quality and analysis of Real-Time Response Measurements (RTR–M)

Evaluer la réception et les réponses individuelles aux messages des médias : pertinence, techniques informatiques, qualité et analyse des mesures de réponses en temps réel
Rezeptionsbegleitende Erfassung individueller Reaktionen auf Medieninhalte: Bedeutung, Varianten, Qualität und Analyse von Real-Time-Response- Messungen
[journal article]

Maier, Jürgen

fulltextDownloadDownload full text

(224 KByte)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:

Further Details
Abstract Media messages have an important impact on political attitudes and behavior. Hence, the question arises - how is media content received at an individual level? This question is difficult to investigate with the social science research methods currently available. Measuring an individual’s real-time reaction to auditory or visual media content using computers, i.e. real-time response (RTR) measurement, can be a fruitful approach to address the question. This article describes various RTR techniques, discusses the reliability and validity of RTR measurements and outlines strategies on how to analyze RTR data.
Classification Research Design; Political Process, Elections, Political Sociology, Political Culture
Free Keywords impact of media messages; real-time response (RTR) measurement; RTR techniques
Document language German
Publication Year 2013
Page/Pages p. 169-184
Journal ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic Experimental Methods in Communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial