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Méthode expérimentale et réception de la communication de prévention du sida
Effects of HIV/AIDS communication campaigns: the contribution of the experimental method
[journal article]
Abstract The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude a... view more
The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention. The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.... view less
Keywords
Internet; persuasion
Classification
Medicine, Social Medicine
Advertising, Public Relations
Free Keywords
public and social communication; HIV/AIDS prevention; committing communication
Document language
French
Publication Year
2013
Page/Pages
p. 35-44
Journal
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic
Experimental Methods in Communication
ISSN
1775-352X
Status
Published Version; peer reviewed