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Méthode expérimentale et réception de la communication de prévention du sida

Effects of HIV/AIDS communication campaigns: the contribution of the experimental method
[journal article]

Marchioli, Audrey

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Abstract The article presents an experiment we made to investigate the effects of HIV/AIDS communication campaigns using “mini-acts” accomplished via Internet. Based on the theories of persuasive and committing communication, the results, which are based on nearly 200 participants, show effects on attitude accessibility and behavior towards AIDS prevention. The article emphasizes the theorical and methodological implications for research in Information and Communication Sciences.
Keywords persuasion; Internet
Classification Medicine, Social Medicine; Advertising, Public Relations
Free Keywords public and social communication; HIV/AIDS prevention; committing communication
Document language French
Publication Year 2013
Page/Pages p. 35-44
Journal ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic Experimental Methods in Communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial