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%T Changements en actes et communication engageante pour une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale %A Halimi-Falkowicz, Séverine %A Biller, Anne %J ESSACHESS - Journal for Communication Studies %N 1 %P 45-55 %V 6 %D 2013 %K binding communication; experimental approach; controlling variables; environmental preservation %@ 1775-352X %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-375330 %X The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects. %C FRA %G fr %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info