Changements en actes et communication engageante pour
une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale

Halimi-Falkowicz, Séverine; Biller, Anne

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%T Changements en actes et communication engageante pour une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale
%A Halimi-Falkowicz, Séverine
%A Biller, Anne
%J ESSACHESS - Journal for Communication Studies
%N 1
%P 45-55
%V 6
%D 2013
%K binding communication; experimental approach; controlling variables; environmental preservation
%@ 1775-352X
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-375330
%X The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.
%C FRA
%G fr
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info