Changements en actes et communication engageante pour
une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale

Halimi-Falkowicz, Séverine; Biller, Anne

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@article{ Halimi-Falkowicz2013,
 title = {Changements en actes et communication engageante pour
une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale},
 author = {Halimi-Falkowicz, Séverine and Biller, Anne},
 journal = {ESSACHESS - Journal for Communication Studies},
 number = {1},
 pages = {45-55},
 volume = {6},
 year = {2013},
 issn = {1775-352X},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-375330},
 abstract = {The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.},
 keywords = {environmental consciousness; Aktionsforschung; Mediterranean region; communication; Kommunikation; Verhaltensänderung; behavior modification; Mittelmeerraum; Umweltbewusstsein; strategy; Küstenschutz; coastal protection; Kampagne; Strategie; action research; Umweltschutz; environmental protection; campaign}}