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Changements en actes et communication engageante pour une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale
Behavior changes and binding communication for Mediterranean littoral preservation: controlling variables with an experimental approach
[journal article]
Abstract The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the prese... view more
The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.... view less
Keywords
environmental consciousness; Mediterranean region; communication; behavior modification; strategy; coastal protection; action research; environmental protection; campaign
Classification
Ecology, Environment
Basic Research, General Concepts and History of the Science of Communication
Sociology of Communication, Sociology of Language, Sociolinguistics
Free Keywords
binding communication; experimental approach; controlling variables; environmental preservation
Document language
French
Publication Year
2013
Page/Pages
p. 45-55
Journal
ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic
Experimental Methods in Communication
ISSN
1775-352X
Status
Published Version; peer reviewed