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Changements en actes et communication engageante pour une préservation du littoral méditerranéen: le contrôle des variables suivant la logique expérimentale

Behavior changes and binding communication for Mediterranean littoral preservation: controlling variables with an experimental approach
[journal article]

Halimi-Falkowicz, Séverine; Biller, Anne

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-375330

Further Details
Abstract The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology was devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.
Keywords environmental protection; Mediterranean region; communication; strategy; behavior modification; coastal protection; campaign; environmental consciousness; action research
Classification Ecology, Environment; Sociology of Communication, Sociology of Language, Sociolinguistics; Basic Research, General Concepts and History of the Science of Communication
Free Keywords binding communication; experimental approach; controlling variables; environmental preservation
Document language French
Publication Year 2013
Page/Pages p. 45-55
Journal ESSACHESS - Journal for Communication Studies, 6 (2013) 1
Issue topic Experimental Methods in Communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial