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Bringing the mass media in: the ontribution of the mass media for understanding citizens' attitudes towards the European Union

Die Einführung der Massenmedien: der Beitrag der Massenmedien für das Verständnis der bürgerlichen Einstellungen gegenüber der Europäischen Union
[working paper]

Adam, Silke

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Corporate Editor Freie Universität Berlin, FB Politik- und Sozialwissenschaften, Otto-Suhr-Institut für Politikwissenschaft Kolleg-Forschergruppe "The Transformative Power of Europe"
Abstract Economic considerations, identity related considerations and cueing theory are used for explaining citizens' attitudes towards the European Union. Yet, all of this research has failed to show how elite cues on interests and identities actually reach the citizens. As a consequence, the author argues that domestic mass media as the most widely used source for citizens' information about the European Union has the potential to fill this missing link. Mass media actively construct reality by promoting ideas (agenda-setting and framing) and thereby shaping processes of socialization and persuasion. In this article the author discusses theoretical concepts of how mass media might affect citizens' attitudes, summarizes what we know about the role of domestic mass media in the course of EU integration, derives research desiderates and finally shows why knowledge on the link between mass media and citizens is paramount to understand the future of EU integration.
Keywords mass media; mass communication; citizen; EU; EU policy; European integration; european identity; European market; political elite; political opinion; formulation of political objectives; information policy; information brokerage; information flow
Classification Mass Communication; European Politics; Political Process, Elections, Political Sociology, Political Culture
Method descriptive study
Document language English
Publication Year 2009
Page/Pages 23 p.
Series KFG Working Paper Series, 4
ISSN 1868-7601
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications