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The influence of personal proximity and framing on moral decision behaviour

Der Einfluss von personaler Annäherung und Rahmung auf das moralische Entscheidungsverhalten
[research report]

Bodansky, Alexander N.; Witte, Erich H.

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Corporate Editor Universität Hamburg, Fak. für Erziehungswissenschaft, Psychologie und Bewegungswissenschaft, FB Psychologie, Arbeitsbereich Sozialpsychologie
Abstract "It is a truism that the rationality of a decision can only be analyzed through its context and the reasons that the decider had. This approach broadens the concept of heuristics, which underlie human decision behavior. It is possible, at least for moral decisions, to deduce all relevant heuristics from basic philosophical ethical positions. This thought interloops the explanatory power from the two decision theories of Kahneman & Tverskys (2000) and Gigerenzer & Selten (2001) to a model of context dependent application of incommensurable principles. To proof this claim the classical Asian disease dilemma (ADP), used by Kahneman and Tversky in 1981 to show the framing effect, was varied by degrees of personal proximity. The ADP was understood as a dilemma with a moral context. The variation of personal proximity influenced the answer behavior and led to a disappearance of the framing effect at interindividual proximity. The main reasons accounted for answering the ADP were of utilitarian and deontological nature. With increasing proximity hedonistic reasons became more important while utilitarian reasons diminished. Different framings were accompanied by different importance of intuitionism." (author's abstract)
Keywords rationality; decision; decision theory; heuristics; framing approach; utilitarism; morality; decision making; behavior; personality; individual; psychological factors; ethics; psychological theory
Classification Social Psychology
Method empirical; quantitative empirical; theory application
Document language English
Publication Year 2008
City Hamburg
Page/Pages 29 p.
Series Hamburger Forschungsberichte zur Sozialpsychologie (HaFoS), 84
Status Published Version
Licence Deposit Licence - No Redistribution, No Modifications
data provider This metadata entry was indexed by the Special Subject Collection Social Sciences, USB Cologne