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'Green Consumption' beyond mainstream economy: a discourse analysis

[journal article]

Withanachchi, Sisira Saddhamangala

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-349400

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Abstract In contemporary society, green consumption is a popular concept. The life styles of people and consumption behaviors are moderated in accordance to the ‘green ideology’. The process of green consumption can be observed through social behaviors such as preference of bio foods, recycling, reusing, limiting the over consumption and using environmentally friendly transport systems. However, mainstream economic analyses on green consumption argued that consumer behaviors are due to the rational choice of individuality based on utility and self-preferences. The hypothesis of this paper on consumer behavior in green consumption is configured by discourses according to the discourse analysis.
Keywords discourse analysis; consumption behavior; organic product; sustainability; food; environmental behavior; environmental consciousness
Classification Ecology, Environment; Social Psychology
Free Keywords Green economy; Green consumption; food politics
Document language English
Publication Year 2013
Page/Pages p. 69-80
Journal Future of Food: Journal on Food, Agriculture and Society, 1 (2013) 1
ISSN 2197-411X
Status Published Version; peer reviewed
Licence Basic Digital Peer Publishing Licence