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Shaping sustainability : zu den Chancen und Grenzen der diskursiven Macht multinationaler Unternehmen

Shaping sustainability : on the chances and limits of the discursive power of multinational corporations
[journal article]

Kolleck, Nina

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Abstract "Der vorliegende Artikel untersucht, wie multinationale Unternehmen den Diskurs über nachhaltige Entwicklung umgestalten. Es wird gezeigt, dass sich Unternehmen an den diskursiven Auseinandersetzungen beteiligen, um privatwirtschaftliche Ideen zu legitimieren. Zudem lässt sich in dem Diskurs ein eigenständiger Typ des Einflusses auffinden, der sich durch diskurs-inhärente Regeln darstellt." (Autorenreferat)

"Recently, corporations have begun to create networks that contribute to shaping the sustainable development agenda by influencing the establishment of norms, institutions and discourses. At the same time, there is a wide consensus that the discursive power of transnational private actors has been neglected by scholars of social sciences. This paper addresses the research gap and explores how multinational companies shape the discourse on sustainable development. It is shown that corporations take part in the discursive processes in order to legitimize ideas of the business community. Furthermore, it is argued that the specific social constructions of the concept of 'sustainable development' are the results of discourse-inherent rules corporations have to deal with." (author's abstract)
Keywords enterprise; sustainability; discourse; business ethics; power; multinational corporations; influence; corporate social responibility; discourse analysis; social construction; constructivism; layout; analysis; ambivalence; risk
Classification Management Science; Philosophy, Ethics, Religion
Method applied research; normative
Document language German
Publication Year 2012
Page/Pages p. 154-168
Journal Zeitschrift für Wirtschafts- und Unternehmensethik, 13 (2012) 2
ISSN 1439-880X
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications