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Normsetzung in politischen Marktarenen : (sub-)politische Steuerung durch öffentliche Aushandlungsprozesse

Setting norms in political market arenas
[journal article]

Kneip, Veronika

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Abstract "Marktarenen sind wesentliche Orte der subpolitischen Konfliktaustragung um die Durchsetzung universaler, menschenrechtlicher Normen auf transnationaler Ebene geworden. Der Beitrag untersucht, inwieweit Aushandlungsprozesse zwischen Unternehmen und unternehmenskritischen Kampagnen zur Etablierung und Durchsetzung entsprechender Normen beitragen können." (Autorenreferat)

"Conflicts on the implementation and feasibility of transnational social and political norms are not only carried out in the realm of institutionalized politics. As corporate activities are no longer regarded as politically neutral, corporations or entire industries have become targets of public demands and political protest. The article analyses conflicts between corporations and political consumers with a special focus on so-called anti-corporate campaigns. Are public pressure and corporate need for public legitimation able to foster human rights? What role does strategic communication play for governing political market arenas?" (author's abstract)
Keywords Federal Republic of Germany; enterprise; organizational culture; ethics; business ethics; corporate social responibility; social actor; standard; setting of norms; normativity; regulation; marketing; textile industry; sports; certification; self-commitment; consumer; criticism; campaign; the public
Classification Law; Management Science
Method empirical; qualitative empirical; quantitative empirical; theory application
Document language German
Publication Year 2011
Page/Pages p. 48-70
Journal Zeitschrift für Wirtschafts- und Unternehmensethik, 12 (2011) 1
ISSN 1439-880X
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications