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Macht, Verantwortung und Information: der Konsument als Souverän? ; theoretische Reflexion und praktische Ansätze am Beispiel ökologisch verantwortlichen Kaufverhaltens

Power, responsibility and information: the consumer as king?; theoretical reflection and practical approaches, using ecologically responsible purchase patterns as an example
[journal article]

Srnka, Katharina J.
Schweitzer, Fiona M.

Abstract

"Der mündige, souveräne Konsument hat die Macht, durch seine Kaufentscheidung das Marktangebot langfristig zu beeinflussen und damit soziale, gesellschaftliche und ökologische Verantwortung zu übernehmen. Konsumentensouveränität setzt allerdings die Verfügbarkeit relevanter Informationen voraus. Wes... view more

"Der mündige, souveräne Konsument hat die Macht, durch seine Kaufentscheidung das Marktangebot langfristig zu beeinflussen und damit soziale, gesellschaftliche und ökologische Verantwortung zu übernehmen. Konsumentensouveränität setzt allerdings die Verfügbarkeit relevanter Informationen voraus. Wesentliche Informationsagenten sind in diesem Zusammenhang Medien, staatliche Institutionen und Interessengruppen. Der vorliegende Beitrag verdeutlicht anhand eines Modells die Bedeutung dieser Schaltstellen der Information und zeigt praktische Ansätze für eine Annäherung an das Ideal der Konsumentensouveränität am Beispiel ökologisch verantwortlichen Kaufverhaltens auf." (Autorenreferat)... view less


"The article discusses and extends the idea of consumer souvereignty as well as the concept of power on which it is based. It points out the relevance of information concerning social, societal and ecological aspects for responsible purchase decisions. The authors criticize the existing information ... view more

"The article discusses and extends the idea of consumer souvereignty as well as the concept of power on which it is based. It points out the relevance of information concerning social, societal and ecological aspects for responsible purchase decisions. The authors criticize the existing information asymmetry between consumer and producers and they explore practical possibilities of eliminating this barrier to responsible consumer behavior." (author's abstract)... view less

Keywords
consumption; consumer; behavior; consumer goods; responsibility; ecology; sovereignty; decision; information; preference; commodity market; power; marketing

Classification
National Economy
Marketing

Method
applied research; theory application

Document language
German

Publication Year
2000

Page/Pages
p. 192-205

Journal
Zeitschrift für Wirtschafts- und Unternehmensethik, 1 (2000) 2

ISSN
1439-880X

Status
Published Version; peer reviewed

Licence
Deposit Licence - No Redistribution, No Modifications


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.