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Placing Romania in the European and international market: the role of image in building a nation identity

[conference paper]

Soproni, Luminita; Stoica, Alina; Drînda, Roxana

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Abstract Nowadays, image is radically important for any product, and even more so for a country. The image that a country displays to the world influences the attitude and perception of the other countries and people in general about itself. Romania is currently facing a brick wall in this area. Although the country is in a continuous change, the same cannot be said about the way others perceive it. Throughout this paper, we would like to point out the importance and part of branding in the development and positioning of a country, by trying to answer questions such as what a country should and should not do in order to have a good and representative image towards the exterior.
Keywords Romania; image; nation; national identity; self-image; self-presentation; trademark; competitiveness; promotion of economic development; stereotype; advertising; European integration
Classification International Relations, International Politics, Foreign Affairs, Development Policy; Economic Policy
Free Keywords differentiation; country branding
Collection Title Media and European diversity
Editor Soproni, Luminita; Horga, Ioan
Conference International conference "Media and European Diversity". Oradea, 2008
Document language English
Publication Year 2012
Publisher Bruylant
City Brüssel
Page/Pages p. 239-254
Series Voisinages Européens, 8
ISBN 978-2-8027-3090-3
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works