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Understanding and Improving the External Survey Environment of Official Statistics

[journal article]

Lorenc, Boris
Loosveldt, Geert
Mulry, Mary H.

Abstract

We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate ... view more

We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate barometer'. Finally, by presenting current and potential initiatives planned by Statistics Canada, we illustrate activities that national statistical institutes could implement with the goal of positively influencing their external survey environment.... view less

Keywords
official statistics; social management; marketing; response behavior; Federal Statistical Office; survey; survey research; data capture; data quality

Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

Document language
English

Publication Year
2013

Page/Pages
14 p.

Journal
Survey Methods: Insights from the Field (2013)

DOI
https://doi.org/10.13094/SMIF-2013-00003

ISSN
2296-4754

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.