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Understanding and Improving the External Survey Environment of Official Statistics

[journal article]

Lorenc, Boris; Loosveldt, Geert; Mulry, Mary H.

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-333848

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Abstract We argue for renewed efforts to improve the external survey environment for official statistics. We introduce the concept of social marketing as one novel way of achieving this. We also propose measuring the survey-taking climate and the related changes on the societal level using a 'survey climate barometer'. Finally, by presenting current and potential initiatives planned by Statistics Canada, we illustrate activities that national statistical institutes could implement with the goal of positively influencing their external survey environment.
Keywords official statistics; social management; marketing; response behavior; Federal Statistical Office; survey; survey research; data capture; data quality
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language English
Publication Year 2013
Page/Pages 14 p.
Journal Survey Methods: Insights from the Field (2013)
DOI http://dx.doi.org/10.13094/SMIF-2013-00003
ISSN 2296-4754
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works