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Quantitative communication research: review, trends, and critique


Levine, Timothy R.


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-329016

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Abstract Trends in quantitative communication research are reviewed. A content analysis of 48 articles reporting original communication research published in 1988-1991 and 2008-2011 is reported. Survey research and self-report measurement remain common approaches to research. Null hypothesis significance testing remains the dominant approach to statistical analysis. Reporting the shapes of distributions, estimates of statistical power, and confidence intervals remain uncommon. Trends over time include the increased popularity of health communication and computer mediated communication as topics of research, and increased attention to mediator and moderator variables. The implications of these practices for scientific progress are critically discussed, and suggestions for the future are provided.
Thesaurusschlagwörter communication research; quantitative method; research approach; research planning; empirical research
Klassifikation Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften; Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter quantitative research; statistics; research design; measurement
Sprache Dokument Englisch
Publikationsjahr 2013
Seitenangabe S. 69-84
Zeitschriftentitel Review of Communication Research, 1 (2013)
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung