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Quantitative communication research: review, trends, and critique

[journal article]

Levine, Timothy R.

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Abstract Trends in quantitative communication research are reviewed. A content analysis of 48 articles reporting original communication research published in 1988-1991 and 2008-2011 is reported. Survey research and self-report measurement remain common approaches to research. Null hypothesis significance testing remains the dominant approach to statistical analysis. Reporting the shapes of distributions, estimates of statistical power, and confidence intervals remain uncommon. Trends over time include the increased popularity of health communication and computer mediated communication as topics of research, and increased attention to mediator and moderator variables. The implications of these practices for scientific progress are critically discussed, and suggestions for the future are provided.
Keywords communication research; quantitative method; research approach; research planning; empirical research
Classification Basic Research, General Concepts and History of the Science of Communication; Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords quantitative research; statistics; research design; measurement
Document language English
Publication Year 2013
Page/Pages p. 69-84
Journal Review of Communication Research, 1 (2013)
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works