Bookmark and Share

When Linking is Stronger Than Thinking : Associative Transfer of Valence Disrupts the Emergence of Cognitive Balance After Attitude Change


Langer, Tina; Walther, Eva; Gawronski, Bertram; Blank, Hartmut


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-312067

Weitere Angaben:
Abstract The present research investigated the role of cognitive balance versus associative transfer of valence in attitude change. Participants first formed positive or negative attitudes toward several source individuals. Subsequently, participants were shown source-target pairs along with information about the source-target relationship (‘likes’/’dislikes’). Afterwards, participants’ attitudes towards the sources were changed by means of information that was opposite to the initially induced attitude. In a control condition, initial source attitudes were remained unqualified. Results in the control condition showed that initially formed attitudes and available relationship information produced target evaluations that were consistent with the notion of cognitive balance. However, when attitudes toward the sources changed, target evaluations directly matched attitudes toward individually associated sources, irrespective of the relation between source and target. These results suggest that associative transfer of valence can disrupt the emergence of cognitive balance after attitude change.
Klassifikation Sozialpsychologie
Freie Schlagwörter Associative Processes; Attitude Change; Cognitive Balance; Social Networks
Sprache Dokument Englisch
Publikationsjahr 2009
Seitenangabe S. 1232-1237
Zeitschriftentitel Journal of Experimental Social Psychology, 45 (2009) 6
DOI http://dx.doi.org/10.1016/j.jesp.2009.07.005
Status Postprint; begutachtet (peer reviewed)
Lizenz PEER Licence Agreement (applicable only to documents from PEER project)