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The effects of perceived competence and sociability on electoral outcomes

[journal article]

Castelli, Luigi; Carraro, Luciana; Ghitti, Claudia; Pastore, Massimiliano

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Abstract Previous research demonstrated that inferences of competence from the face are good predictors of electoral outcomes (Todorov et al., 2005). In the current work we examined the role of another key dimension in social perception, namely perceived sociability. Results showed that people considered both competence and sociability, as inferred from the face, as related to higher chances of winning the elections. A different pattern emerged in relation to the actual electoral outcomes. Indeed, perceived competence was related to higher chances of winning, whereas perceived sociability was negatively related to electoral success. It is thus shown that these two fundamental dimensions in social perception exert opposite effects on voting behaviors.
Classification Social Psychology
Free Keywords Competence; Facial features; Voting behavior; Political elections
Document language English
Publication Year 2009
Page/Pages p. 1152-1155
Journal Journal of Experimental Social Psychology, 45 (2009) 5
DOI http://dx.doi.org/10.1016/j.jesp.2009.06.018
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)