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Learning to like or dislike by association : no need for contingency awareness

[journal article]

Ruys, Kirsten I.; Stapel, Diederik A.

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-310839

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Abstract One way to learn to like or dislike a neutral target stimulus is through associations with positive or negative context stimuli. The present research investigates whether people need to be aware of the association between a target and a context stimulus (i.e., contingency aware) in order for associative learning of likes and dislikes to occur. We predicted that awareness of the association between context and target is necessary when target novelty is low, but not when target novelty is high. We conducted two experiments in which we varied target novelty and measured contingency awareness using a picture-bound recognition task. This allowed us to separately investigate evaluative conditioning for “contingency awareness” and “contingency unawareness” context-target pairs. The results show, as predicted, that awareness of the association between context and target is needed for low-novelty targets but not needed for high-novelty targets.
Classification General Psychology
Free Keywords evaluative conditioning; contingency awareness; target novelty
Document language English
Publication Year 2009
Page/Pages p. 1277-1280
Journal Journal of Experimental Social Psychology, 45 (2009) 6
DOI http://dx.doi.org/10.1016/j.jesp.2009.06.012
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)