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Faces of politicians : babyfacedness predicts inferred competence but not electoral success

[journal article]

Poutvaara, Panu; Jordahl, Henrik; Berggren, Niclas

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-309897

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Abstract Recent research has documented that competent-looking political candidates do better in U.S. elections and that babyfaced individuals are generally perceived to be less competent than maturefaced individuals. Taken together, this suggests that babyfaced political candidates are perceived as less competent and therefore fare worse in elections. We test this hypothesis, making use of photograph-based judgments by 2,772 respondents of the facial appearance of 1,785 Finnish political candidates. Our results confirm that babyfacedness is negatively related to inferred competence in politics. Despite this, babyfacedness is either unrelated or positively related to electoral success, depending on the sample of candidates.
Classification Social Psychology
Free Keywords Babyfacedness; Competence; Beauty; Trustworthiness; Elections
Document language English
Publication Year 2009
Page/Pages p. 1132-1135
Journal Journal of Experimental Social Psychology, 45 (2009) 5
DOI http://dx.doi.org/10.1016/j.jesp.2009.06.007
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)