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Stories machen Märkte : relationale Soziologie hilft, neue soziale Formationen zu analysieren

[journal article]

Mützel, Sophie

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-309116

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Abstract "Neue soziale Formationen wie Gruppen, Märkte oder Netzwerke entstehen nicht nur aus direkten Austauschbeziehungen zwischen einzelnen Akteuren, sondern auch aus den Geschichten, die die daran beteiligten Akteure erzählen. So entsteht ein neuer Markt zunächst aus den erzählten Geschichten über zukünftige Produkte und Ergebnisse, die Interpretationen und Erwartungen generieren und finanzielle Ressourcen mobilisieren. Der Theorie- und Forschungsansatz der relationalen Soziologie, der kulturelle und strukturelle Aspekte miteinander verknüpft, zeigt sich als besonders geeignet, Entstehungsprozesse sozialer Formationen zu erklären." (Autorenreferat)

"New social formations, such as groups, markets, or networks, emerge not only due to direct relational exchanges between individual actors but also due to the stories told by participating actors. A new market emerges initially because of the stories the involved actors tell about future products and results, which, in turn, generate interpretations and expectations and mobilize financial resources. As a theoretical approach and research program, relational sociology combines cultural and structural aspects and is proving to be particularly useful for explaining how social formations emerge." (author's abstract)
Keywords group formation; market; network; sociology; decision making process; analysis; sociological theory; research approach; economic sociology; cultural sociology; research; cancer; pharmaceutical industry; pharmaceutical; competition; reporting; impact; social actor; narrative; social relations; therapy
Classification Research Design; Sociology of Economics; Medical Sociology; Cultural Sociology, Sociology of Art, Sociology of Literature
Method descriptive study; empirical; qualitative empirical; basic research
Document language German
Publication Year 2010
Page/Pages p. 40-42
Journal WZB-Mitteilungen (2010) 130
Licence Deposit Licence - No Redistribution, No Modifications
data provider This metadata entry was indexed by the Special Subject Collection Social Sciences, USB Cologne
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