More documents from Reichertz, Jo

Export to your Reference Manger

Please Copy & Paste
Bibtex-Export
Endnote-Export

Page views

this month1
total223

Downloads

this month1
total221

       

Religiöse (Vor-)Bilder in der Werbung

Religious (model) pictures in advertising
[collection article]

Reichertz, Jo

fulltextDownloadDownload full text

(2568 KByte)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-30669

Further Details
Corporate Editor Religionspädagogisches Institut Loccum
Keywords advertising; effect; content; layout; social norm; morality; value; role model; religion; company policy
Classification Media Contents, Content Analysis; Advertising, Public Relations; Marketing
Method descriptive study
Free Keywords Vorbild; Ikonographie
Collection Title ... der Werbung glauben? Mythenmarketing im Zeitalter der Ästhetisierung
Editor Klie, Thomas
Document language German
Publication Year 1995
City Rehburg-Loccum
Page/Pages p. 26-34
Series Arbeitshilfen BBS, 20
ISBN 3-925258-40-X
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works
top