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Religiöse (Vor-)Bilder in der Werbung

Religious (model) pictures in advertising
[collection article]

Reichertz, Jo

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Further Details
Corporate Editor Religionspädagogisches Institut Loccum
Keywords advertising; effect; content; layout; social norm; morality; value; role model; religion; company policy
Classification Media Contents, Content Analysis; Advertising, Public Relations; Marketing
Method descriptive study
Free Keywords Vorbild; Ikonographie
Collection Title ... der Werbung glauben? Mythenmarketing im Zeitalter der Ästhetisierung
Editor Klie, Thomas
Document language German
Publication Year 1995
City Rehburg-Loccum
Page/Pages p. 26-34
Series Arbeitshilfen BBS, 20
ISBN 3-925258-40-X
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works
Document Type collection article
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