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Religiöse (Vor-)Bilder in der Werbung
Religious (model) pictures in advertising
[collection article]
Corporate Editor
Religionspädagogisches Institut Loccum
Keywords
value; content; social norm; layout; effect; company policy; morality; religion; advertising; role model
Classification
Marketing
Advertising, Public Relations
Media Contents, Content Analysis
Method
descriptive study
Free Keywords
Ikonographie
Collection Title
... der Werbung glauben? Mythenmarketing im Zeitalter der Ästhetisierung
Editor
Klie, Thomas
Document language
German
Publication Year
1995
City
Rehburg-Loccum
Page/Pages
p. 26-34
Series
Arbeitshilfen BBS, 20
ISBN
3-925258-40-X
Status
Published Version; reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works