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A matter of design: priming context and person perception


Macrae, C. Neil; Cloutier, Jasmin


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-293068

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Abstract A matter of considerable debate is whether people spontaneously use categorical knowledge (i.e., stereotypes) to guide their interactions with others. Despite initial evidence for the unconditional automaticity of category activation, recent research has identified a range of factors that moderate this process. Extending this line of inquiry, the current investigation explored the extent to which contextual influences - specifically the order in which priming stimuli are presented to participants - may modulate person categorization. Using a standard semantic-priming paradigm to index category and stereotype activation, participants were presented with priming stimuli that were either intermixed or blocked by sex. The results revealed that: (i) category and stereotype activation are moderated by the order in which priming stimuli are presented; and (ii) priming effects decrease monotonically as a function of category repetition. The theoretical implications of these findings are considered.
Klassifikation Sozialpsychologie
Freie Schlagwörter Person perception; Automaticity; Category activation; Priming
Sprache Dokument Englisch
Publikationsjahr 2009
Seitenangabe S. 1012-1015
Zeitschriftentitel Journal of Experimental Social Psychology, 45 (2009) 4
DOI http://dx.doi.org/10.1016/j.jesp.2009.04.021
Status Postprint; begutachtet (peer reviewed)
Lizenz PEER Licence Agreement (applicable only to documents from PEER project)