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A tool for thought! When comparative thinking reduces stereotyping effects

[journal article]

Corcoran, Katja; Hundhammer, Tanja; Mussweiler, Thomas

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-292254

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Abstract Stereotypes have pervasive, robust, and often unwanted effects on how people see and behave towards others. Undoing these effects has proven to be a daunting task. Two studies demonstrate that procedurally priming participants to engage in comparative thinking with a generalized focus on differences reduces behavioral and judgmental stereotyping effects. In Study 1, participants who were procedurally primed to focus on differences sat closer to a skinhead – a member of a negatively stereotyped group. In Study 2, participants primed on differences ascribed less gender stereotypic characteristics to a male and female target person. This suggests that comparative thinking with a focus on differences may be a simple cognitive tool to reduce the behavioral and judgmental effects of stereotyping.
Classification Social Psychology
Free Keywords stereotyping; social comparison; comparative thinking styles; stereotype reduction; social cognition
Document language English
Publication Year 2009
Page/Pages p. 1008-1011
Journal Journal of Experimental Social Psychology, 45 (2009) 4
DOI http://dx.doi.org/10.1016/j.jesp.2009.04.015
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)