The analytical potentials of survey trend data from market research : the case of German media analysis data

Die analytischen Möglichkeiten von Trendumfragen aus der Marktforschung: der Fall der Media-Analysen

[journal article]

Hagenah, Jörg; Meulemann, Heiner

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-286356

Abstract	'Der Aufbau und die Inhalte der Media Analyse, einer Wiederholungsbefragung der Marktforschung zur Mediennutzung wird beschrieben. Danach wird das analytische Potential dieser Daten an der Frage illustriert, ob die Einführung des Dualen Rundfunksystems nach 1984 die Präferenz der Bevölkerung für TV gesteigert hat - was in der Tat zutrifft.' (Autorenreferat) 'The design and the content of the Media Analyse, a repeated survey of media use for the purposes of market research, are described. Then, the analytical potential of these data is demonstrated by examining the question whether the introduction of the Dual Broadcasting System in Germany after 1984 has increased the preference for TV in the population - which indeed it has.' (author's abstract)
Keywords	Federal Republic of Germany; utilization; survey research; dual system; trend; television; longitudinal study; market research
Classification	Research Design
Method	descriptive study; basic research; development of methods
Document language	English
Publication Year	2009
Page/Pages	p. 49-61
Journal	Historical Social Research, 34 (2009) 1
Status	Published Version; reviewed
Licence	Deposit Licence - No Redistribution, No Modifications
Document Type	journal article