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Feel the difference! The influence of ease experiences on the direction of social comparisons

[journal article]

Häfner, Michael; Schubert, Thomas W.

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-277680

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Abstract "The present work investigates if ease/difficulty experiences associated with social comparison information shape the direction of the comparison. In particular, we test the hypothesis that standards of comparison associated with experiences of ease lead to assimilation whereas standards processed under experiences of difficulty result in comparative contrast. In line with this hypothesis, we found in Experiment 1 that the easy processing of a standard led to assimilation whereas difficult processing of the same standard led to contrast. This finding was replicated in Experiment 2, even though the ease/difficulty experiences were this time introduced independently of the standard. Finally, Experiment 3 tested the boundary conditions of the influence of experiences by showing their flexible use in judgmental processes." [author's abstract]
Classification General Psychology
Free Keywords Ease of processing; Social comparison; Assimilation and contrast
Document language English
Publication Year 2008
Page/Pages p. 291-294
Journal Journal of Experimental Social Psychology, 45 (2008) 1
DOI http://dx.doi.org/10.1016/j.jesp.2008.09.008
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)