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'Automatic' evaluation? Strategic effects on affective priming

[journal article]

Teige-Mocigemba, Sarah; Klauer, Karl Christoph

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-262847

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Abstract Two studies examined strategic effects on affective priming. Extending prior research by Klauer and Teige-Mocigemba [Klauer, K. C., & Teige-Mocigemba, S. (2007). Controllability and resource dependence in automatic evaluations. Journal of Experimental Social Psychology, 43, 648–655], the influence of different control strategies on a priming measure of prejudice was assessed. In both studies, a short stimulus onset asynchrony between prime and target (275 ms) was implemented along with considerable time pressure. In Study 1, participants could strategically eliminate priming effects with attitudinal prime categories (Arabs and liked celebrities) represented by several exemplars per category while priming effects for control categories remained intact. In Study 2, two strategies (payoff and faking) were induced to motivate participants to respond particularly fast and accurately to incongruent targets. Both strategies were successful in counteracting the usual priming effects, while leaving priming effects for non-targeted primes intact. We consider the role of so-called implementation intentions in accounting for the present findings.
Classification Social Psychology
Free Keywords Affective priming; Implicit measures; Faking; Attentional control; Automaticity; Strategic effects; Implementation intentions
Document language English
Publication Year 2008
Page/Pages p. 1414-1417
Journal Journal of Experimental Social Psychology, 44 (2008) 5
DOI http://dx.doi.org/10.1016/j.jesp.2008.04.004
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)