Cross-border cooperation as a mechanism of regional marketing in the Baltic region

Davidov, Denis; Chekalina, Tatiana

Endnote export

%T Cross-border cooperation as a mechanism of regional marketing in the Baltic region
%A Davidov, Denis
%A Chekalina, Tatiana
%J Baltic Region
%N 2
%P 46-51
%D 2009
%= 2011-07-13T11:59:00Z
%~ Mietglied des Verlags Immanuel Kant Baltic Federal University (IKBFU)
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-254797
%X The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.
%C RUS
%G en
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info