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When approach motivation and behavioral inhibition collide: Behavior regulation through stimulus devaluation
[journal article]
Abstract In the present article a theory is outlined that explains why and when behavioral inhibition alters stimulus evaluations. In addition, some initial evidence is presented that supports the theory. Specifically, results of three experiments show that refraining from responding to stimuli results in de... view more
In the present article a theory is outlined that explains why and when behavioral inhibition alters stimulus evaluations. In addition, some initial evidence is presented that supports the theory. Specifically, results of three experiments show that refraining from responding to stimuli results in devaluation of these stimuli, but only when these stimuli are positive. These findings suggest automatic behavior-regulation, in terms of devaluation of positive stimuli, in situations in which environmental cues triggering approach (because of the positive valence of the stimulus) run counter to situational demands (cues that elicit behavioral inhibition). Relations of the present research to self-perception, cognitive dissonance, and psychological reactance are discussed.... view less
Classification
Social Psychology
Free Keywords
Approach; Inhibition; Behavior-regulation; Affect; Response conflict
Document language
English
Publication Year
2008
Page/Pages
p. 1013-1019
Journal
Journal of Experimental Social Psychology, 44 (2008) 4
DOI
https://doi.org/10.1016/j.jesp.2008.03.004
Status
Postprint; peer reviewed
Licence
PEER Licence Agreement (applicable only to documents from PEER project)