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%T The Mirror and I: when private opinions are in conflict with public norms %A Wiekens, Carina J. %A Stapel, Diederik A. %J Journal of Experimental Social Psychology %N 4 %P 1160-1166 %V 44 %D 2008 %K Public self-awareness; Private self-awareness; Mirror; Self-activation; Normative behavior; Stereotyping %= 2011-06-16T10:56:00Z %~ http://www.peerproject.eu/ %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-253062 %X In two studies it is demonstrated that two self-saliency manipulations, often used interchangeably, can have profoundly different consequences. Whereas self-activation increased stereotyping in highly prejudiced participants, a mirror decreased stereotyping. Results show that this difference can be ascribed to the activation of specific self-aspects. Whereas a mirror increased both private and public self-awareness (and, hence, awareness of the social norm that stereotyping is bad), self-activation increased private self-awareness exclusively (and, hence, awareness of privately held negative stereotypes). The implications of these findings for the relation between self-awareness and conformity to social norms are discussed. %G en %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info