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Markets Segmented by Regional-Origin Labelling with Quality Control


Herrmann, Roland; Anders, Sven; Thompson, Stanley R.


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-240475

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Abstract Abstract It is the objective of this paper to provide a methodological framework for the analysis of regional-marketing programs which include regional-origin labelling as well as quality assurance and control. Such programs are increasingly introduced in Europe and other parts of the world as a means against quality uncertainty in globalized markets. An equilibrium–displacement model is developed for a segmented market with differential qualities that can be utilized for a broad variety of marketing programs. It is applied to one selected European case, i.e. "Gepruefte Qualitaet – Bayern". It is shown that the price impacts on high-quality and low-quality segments depend crucially on substitutive relationships between the markets and the advertising elasticities. Welfare implications for producers in a program depend strongly on advertising elasticities, too, but also on the costs of participation including quality control and on the co-financing mechanism between government and producers.
Publikationsjahr 2009
Seitenangabe S. 311-321
Zeitschriftentitel Applied Economics, 41 (2009) 3
DOI http://dx.doi.org/10.1080/00036840601007237
Status Postprint; begutachtet (peer reviewed)
Lizenz PEER Licence Agreement (applicable only to documents from PEER project)