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Habit, aggregation and long memory: evidence from television audience data

[Zeitschriftenartikel]

Peel, David A.; Byers, John D.; Thomas, Dennis A.

Zitationshinweis

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Abstract Many economic outcomes appear to be influenced by habit or commitment, giving rise to persistence. In cases where the decision is binary and persistent, the aggregation of individual time series can result in a fractionally integrated process for the aggregate data. Certain television programmes appear to engender commitment on the part of viewers and the decision to watch or not is clearly binary. We report an empirical analysis of television audience data and show that these series can be modelled as I(d) processes. We also investigate the proposition that temporal aggregation of a fractionally-integrated series leaves the value of d unchanged.
Thesaurusschlagwörter aggregation
Klassifikation Rundfunk, Telekommunikation; Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter Long Memory; Fractional Processes; Habit
Sprache Dokument Englisch
Publikationsjahr 2008
Seitenangabe S. 321-327
Zeitschriftentitel Applied Economics, 39 (2008) 3
DOI http://dx.doi.org/10.1080/00036840500428120
Status Postprint; begutachtet (peer reviewed)
Lizenz PEER Licence Agreement (applicable only to documents from PEER project)
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