Export für Ihre Literaturverwaltung

Übernahme per Copy & Paste
Bibtex-Export
Endnote-Export

       

Weiterempfehlen

Bookmark and Share


Modified stage-gate: a conceptual model of virtual product development process

[Zeitschriftenartikel]

Ale Ebrahim, Nader; Ahmed, Shamsuddin; Taha, Zahari

Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-232991

Weitere Angaben:
Abstract In today's dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the popular Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual teams, Stage-Gate system finally presents a modified Stage-Gate system to cope up with the changing needs. It also provides the guidelines for the successful implementation of virtual teams in new product development.
Thesaurusschlagwörter enterprise; manufacturing industry; product; development; competitiveness; flexibility; virtual business; computer-mediated communication; new technology
Klassifikation interaktive, elektronische Medien; Volkswirtschaftslehre; Produktion, Fertigung
Freie Schlagwörter Modified stage-gate system; virtual product development; conceptual model; JEL Classifications: L15, L23, O14, Q31, Q32
Sprache Dokument Englisch
Publikationsjahr 2009
Seitenangabe S. 211-219
Zeitschriftentitel African Journal of Marketing Management, 1 (2009) 9
Status Veröffentlichungsversion; begutachtet
Lizenz Digital Peer Publishing Licence - Freie DIPP-Lizenz
top