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%T Normative Influence and Rational Conflict Decisions: Group Norms and Cost-Benefit Analyses for Intergroup Behavior
%A Louis, Winnifred R.
%A Taylor, Donald M.
%A Douglas, Rebecca L.
%J Group Processes & Intergroup Relations
%N 4
%P 355-374
%V 8
%D 2005
%K cost-benefit analyses; expectancy-value processes; group processes; intergroup conflict; norms; rational choice;
%= 2011-03-01T05:45:00Z
%~ http://www.peerproject.eu/
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-227874
%X The present paper articulates a model in which ingroup and outgroup norms inform                ‘rational’ decision-making (cost-benefit analysis) for conflict                behaviors. Norms influence perceptions of the consequences of the behavior, and                individuals may thus strategically conform to or violate norms in order to acquire                benefits and avoid costs. Two studies demonstrate these processes in the context of                conflict in Québec. In the first study, Anglophones’                perceptions of Francophone and Anglophone norms for pro-English behaviors predicted                evaluations of the benefits and costs of the behaviors, and these cost-benefit                evaluations in turn mediated the norm-intention links for both group norms. In the                second study, a manipulated focus on supportive versus hostile ingroup and outgroup                norms also predicted cost-benefit evaluations, which mediated the norm-intention                relationships. The studies support a model of strategic conflict choices in which                group norms inform, rather than suppress, rational expectancy-value processes.                Implications for theories of decision-making and normative influence are discussed.
%G en
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info