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A media education perspective : Culture of media practice and 'media-bildung'

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Nohl, Arnd-Michael

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Abstract This contribution introduces, from a media education perspective, two concepts which may be useful for further theoretical reflection upon the rich empirical material provided in the other articles of this special issue. The first concept, 'cultures of media practice', refers to habitualized patterns of media practice collectively shared by members of a specific social group. The articles provide many examples of such cultures of media practices, including different 'experiential spaces' such as gender, ethnicity, social class and generation. The second concept, 'media- bildung', covers fundamental changes which people undergo in their attitude towards the subject-matter covered by the media and/or the media itself. In the contributions to this special issue such processes of 'media-bildung'can be identified along with processes of media learning in which people acquire new knowledge and/or develop new skills without transforming their orientations.
Classification Science of Communication; Impact Research, Recipient Research
Free Keywords audience; cultures of media practice; learning; media-bildung; transformation of orientations;
Document language English
Publication Year 2007
Page/Pages p. 415-419
Journal European Journal of Cultural Studies, 10 (2007) 3
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)