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The globalization of gender
[journal article]
Abstract This article looks at the American TV series Ally McBeal and the meaning of the lead character for young college audiences in post-socialist Slovenia. Critical examinations of the series have pointed to the problematic construction of the character's gender identity based on the notion of liberated ... view more
This article looks at the American TV series Ally McBeal and the meaning of the lead character for young college audiences in post-socialist Slovenia. Critical examinations of the series have pointed to the problematic construction of the character's gender identity based on the notion of liberated femininity. This notion has been seen as especially problematic with reference to feminist politics. When discussing the character and its social portrait with sociology undergraduate students in Slovenia, however, the series' construction of the post-feminist character attracts a different set of meanings. Rather than engaging in the debate with western feminism, the analysis suggests, Ally’s popularity in Slovenia may be understood from the way in which the character and the series allow local audiences, and women's audiences in particular, to come to terms with their own social biographies in the period of transition.... view less
Keywords
gender
Classification
Impact Research, Recipient Research
Women's Studies, Feminist Studies, Gender Studies
Free Keywords
globalization; global television; post-feminism; post-socialism; Slovenia; transition society; women's audiences
Document language
English
Publication Year
2005
Page/Pages
p. 239-255
Journal
European Journal of Cultural Studies, 8 (2005) 2
DOI
https://doi.org/10.1177/1367549405051846
Status
Postprint; peer reviewed
Licence
PEER Licence Agreement (applicable only to documents from PEER project)