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@article{ Pitrelli2006,
 title = {Science in advertising: uses and consumptions in the Italian press},
 author = {Pitrelli, Nico and Manzoli, Federica and Montolli, Barbara},
 journal = {Public Understanding of Science},
 number = {2},
 pages = {207-220},
 volume = {15},
 year = {2006},
 doi = {https://doi.org/10.1177/0963662506061126},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-224060},
 abstract = {Among the social practices that the world of advertising draws upon in order to                convey its message, science is used to convince the target audience of the                effectiveness of the product it is promoting. The study of the presence and use of                science to encourage consumer spending provides information on the public perception                of science itself. The present work analyzes these aspects with reference to the                Italian press. A quantitative study was carried out on a sample of daily, weekly and                monthly publications throughout 2002 and 2003, using a coding frame that enabled the                identification of the frequency of scientific messages in advertising, the                occurrence of scientific content in the images, the context in which they are set                and the type of language used. The results demonstrate that science has a consistent                presence in advertising and the image of science that derives from this is a                positive one.},
}