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@article{ Knudsen2005,
 title = {Communicating novel and conventional scientific metaphors: a study of the                development of the metaphor of genetic code},
 author = {Knudsen, Susanne},
 journal = {Public Understanding of Science},
 number = {4},
 pages = {373-392},
 volume = {14},
 year = {2005},
 doi = {https://doi.org/10.1177/0963662505056613},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-223887},
 abstract = {Metaphors are more popular than ever in the study of scientific reasoning and culture                because of their innovative and generative powers. It is assumed, that novel                scientific metaphors become more clear and well-defined, as they become more                established and conventional within the relevant discourses. But we still need                empirical studies of the career of metaphors in scientific discourse and of the                communicative strategies identifying a given metaphor as either novel or                conventional. This paper presents a case study of the dis-cursive development of the                metaphor of “the genetic code” from the introduction of the                metaphor to its establishment as an entire network of interrelated conventional                metaphors. Not only do the strategies in communicating the metaphor change as the                metaphor becomes more established within the discourse, but the genres in which the                metaphor is developed and interpreted change too during the career of the metaphor.                Whereas the standard scientific article is central in experimentally researching and                explaining the metaphor, a mixture of more popular scientific genres dominates in                the innovative conceptual development of the metaphor.},
}