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Time for Housework and Time for ‘Oshigoto’


Yuasa, Masae


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Abstract This article investigates the time use and consciousness of a group of housewives working for Maple, a Japanese network business organizing 200,000 housewives all over Japan. The three years of fieldwork show that the invisible time organization of the housewives has been a vital obstacle to their business success. However, the article argues their time organization does not derive from static gendered time consciousness but it is rather produced and reproduced at the local level, through ideologies, discourses and practices.
Klassifikation Industrie- und Betriebssoziologie, Arbeitssoziologie, industrielle Beziehungen
Freie Schlagwörter employment; housewives; Japanese women; Multi-level Marketing; time;
Sprache Dokument Englisch
Publikationsjahr 2006
Seitenangabe S. 215-232
Zeitschriftentitel Time & Society, 15 (2006) 2-3
Status Postprint; begutachtet (peer reviewed)
Lizenz PEER Licence Agreement (applicable only to documents from PEER project)