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Images of old age and aging
[journal article]

Walter, Hans Jörg

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Abstract The concept of images of aging is discussed from different point of views, e. g. developmental psychology, theories of education, psychoanalysis, and history. By analyzing some examples of advertising, manifest and latent aspects of present images of old age are investigated. Deep hermeneutics as method of interpreting social and cultural phenomena is applied. It is pointed out that more and more juvenile idealizations pervade modern images of old age and aging.

Der Begriff der Altersbilder wird aus unterschiedlichen Perspektiven, unter anderem aus der Perspektive von Entwicklungspsychologie, Erziehungswissenschaften, Psychoanalyse und Geschichte, beleuchtet. Dann werden an Beispielen aus der Werbung manifeste und latente Aspekte gegenwärtiger Altersbilder thematisiert und unter Rückgriff auf die sozialwissenschaftliche Interpretationsmethode der tiefenhermeneutischen Kulturanalyse diskutiert. Aufgezeigt wird dabei unter anderem, wie zunehmend jugendliche Idealisierungen moderne Altersilder kontaminieren.
Keywords aging; elderly; attitude; prejudice; social change; hermeneutics; social perception; stereotype; advertising
Classification Advertising, Public Relations; Gerontology
Method descriptive study
Free Keywords Aged, 2860 Gerontology, Altersbezogene Vorurteile, 1220 theoretical discussion, images of aging & old age, impact of juvenile idealizations, contributions of developmental psychology & theories of education & psychoanalysis & history, deep hermeneutic interpretion of social & cultural phenomena
Document language German
Publication Year 2006
Page/Pages p. 178-192
Journal Journal für Psychologie, 14 (2006) 2
Status Published Version; reviewed
Licence Deposit Licence - No Redistribution, No Modifications