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Altersbilder
Images of old age and aging
[journal article]
Walter, Hans Jörg
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| Abstract | The concept of images of aging is discussed from different point of views, e. g. developmental psychology, theories of education, psychoanalysis, and history. By analyzing some examples of advertising, manifest and latent aspects of present images of old age are investigated. Deep hermeneutics as method of interpreting social and cultural phenomena is applied. It is pointed out that more and more juvenile idealizations pervade modern images of old age and aging. Der Begriff der Altersbilder wird aus unterschiedlichen Perspektiven, unter anderem aus der Perspektive von Entwicklungspsychologie, Erziehungswissenschaften, Psychoanalyse und Geschichte, beleuchtet. Dann werden an Beispielen aus der Werbung manifeste und latente Aspekte gegenwärtiger Altersbilder thematisiert und unter Rückgriff auf die sozialwissenschaftliche Interpretationsmethode der tiefenhermeneutischen Kulturanalyse diskutiert. Aufgezeigt wird dabei unter anderem, wie zunehmend jugendliche Idealisierungen moderne Altersilder kontaminieren. |
| Keywords | aging; elderly; attitude; prejudice; social change; hermeneutics; social perception; stereotype; advertising |
| Classification | Advertising, Public Relations; Gerontology |
| Method | descriptive study |
| Free Keywords | Aged, 2860 Gerontology, Altersbezogene Vorurteile, 1220 theoretical discussion, images of aging & old age, impact of juvenile idealizations, contributions of developmental psychology & theories of education & psychoanalysis & history, deep hermeneutic interpretion of social & cultural phenomena |
| Document language | German |
| Publication Year | 2006 |
| Page/Pages | p. 178-192 |
| Journal | Journal für Psychologie, 14 (2006) 2 |
| Status | Published Version; reviewed |
| Licence | Deposit Licence - No Redistribution, No Modifications |
| Document Type | journal article |
