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Rezension: Gries, Rainer, 2003, Produkte als Medien. Kulturgeschichte der Produkt-kom-munikation in der Bundesrepublik und der DDR


Kühschelm, Oliver

Review: Gries, Rainer: Produkte als Medien: Kulturgeschichte der Produktkommunikation in der Bundesrepublik und der DDR. Leipzig: Leipziger Univ.-Verl., 2003. 3-935693-96-6
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Further Details
Keywords Federal Republic of Germany; German Democratic Republic (GDR); product; communication; cultural history; advertising; marketing; communication policy
Classification Impact Research, Recipient Research; Advertising, Public Relations
Document language German
Publication Year 2004
Page/Pages 5 p.
Journal kommunikation @ gesellschaft, 5 (2004)
Status Published Version; reviewed
Licence Deposit Licence - No Redistribution, No Modifications