Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Regulation and best practices in public and nonprofit marketing

[conference proceedings]

Matei, Lucica; Dinu, Teodora (ed.)

fulltextDownloadDownload full text

(11955 KByte)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-127146

Further Details
Abstract The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing". Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states’ bodies that develop specific empirical studies.
Classification Organizational Sociology; Marketing; Social Policy; Social Welfare
Free Keywords Social Marketing; Marketing in Public Administrations; Reviving and Reinventing Public Marketing; Marketing Fits Local Development; Marketing and Health Institutions and Social Assistance; Transferring Public and Nonprofit Marketing Best Practices to South-Eastern Europe; The Path to Corporate Social Responsibility (CSR); Marketing in Nonprofit Organizations; Marketing and Higher Education Institutions
Document language English
Publication Year 2010
Publisher The Economica Publ. House
City Bucharest
Page/Pages 661 p.
ISBN 978-973-709-514-5
Status Published Version; reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works